Roy Reichow has 44 years of experience in the wood flooring industry as a wood flooring expert. He holds all NWFA certifications including Inspector and Commercial Inspector and is ranked one of the top three certified professionals with the NWFA. Roy has served on the NWFACP board of directors as well as past chairman. Roy founded National Wood Floor Consultants Inc. (NWFC) in 2001, a wood floor inspection/consultation firm. NWFC services include mediation, arbitration, and litigation consulting and expert testimony for wood flooring design, flooring construction specifications, insurance, and installation compliance claims. NWFC has extensive experience and expertise in performing wood floor evaluations/inspections including forensics, diagnostics, and investigations related to design, installation and construction defects.  Roy has authored many articles published in Wood Floor Business magazine as well as other trade publications. He is a national presenter at various conferences and leads educational seminars for wood floor professionals.


Roy Reichow NWFA CI., CSF., CSA., CWFI.

Founder - National Wood Floor Consultants

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Michelle has 40 years of experience in wood floor sales and estimating with Reichow Parquet Flooring, Inc., a wood floor contracting company in MN. Her experience includes sales & design, customer service, project estimating, scheduling and management, and employee management. Michelle also is Vice President and Director of Operations for National Wood Floor Consultants, Inc., a wood floor consulting and inspection company. She has also served on the Executive Board and Council of non-profit organizations and brings expertise in systems and organizational leadership.

Michelle Reichow

Co-Founder - National Wood Floor Consultants

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